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Philosophical and Pragmatic Design: Purpose and Impact in Your Projects

Discover how you can combine aesthetics and functionality to create designs that make an impact.

This book explores the intersection between philosophy and pragmatism in design, teaching you how to communicate your message in a visually appealing and effective way.

Create with Purpose: The 80/20 in Design

This book is a guide to understanding how you can unite aesthetics and functionality in your design projects. It explores the intersection between philosophy and pragmatism in design, showing how you can communicate your message in a visually appealing and effective way.

You'll find philosophical principles that guide impactful design, and practical techniques for creating memorable visual projects. The book also offers strategies for aligning purpose and execution in design.

Transform Your Approach to Design with Clarity and Impact

With this guide, the intention is that you can create designs that connect visually and emotionally with your audience. It is designed to help you achieve greater clarity and impact in presentations and branding, while also helping you master the fundamentals that make design functional and inspiring.

Why can “Philosophical and Pragmatic Design” be useful to you?

Philosophical Foundations: Understand the principles that can increase the impact of your design.
Memorable Techniques: Learn how to create visual projects that stay in the audience's mind.
Alignment of Purpose: Connect the intention of your design with its execution.
Emotional Connection: Develop designs that dialogue with the audience on a deeper level.
Clarity and Impact: Improve the way your messages are understood and felt.

Your projects deserve more than just beauty; they need purpose. This book is an essential guide for anyone who wants to create with impact.

Book Details

Title: Philosophical and Pragmatic Design for Designers and Non-Designers
Author Name: Mariana Machado
Publisher: ByMariana Brand Design
Year of Publication: 2025
Number of Pages: 94 Pages

Focus Phrases: Uncover the Essence of Design

Master Design Efficiency: Understand the principles that optimize your projects.
Align Aesthetics and Purpose: Create designs that are visually appealing and carry meaning.
Communicate with Visual Clarity: Convey your message in an unforgettable and effective way.
Take Your Projects to a New Level: Apply philosophy and pragmatism for lasting impact.
Build Design with Intention: Make choices that combine beauty and functionality.

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Mariana Machado, Mariana, the CEO and Head Designer of ByMariana, has more than 35 years of experience in Design and Branding, and is a pioneer in the digital revolution, joining the group of the world's first web designers.

At the helm of ByMariana since 2010, one of the first global template stores, she leads a constantly renewing collection, where historical experience meets cutting-edge technology to deliver visual sovereignty to high-end brands.

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