Delivery: Brand development, corporate campaign, point-of-sale materials, architectural signage, and a complete promotional identity.
The project’s development focused on creating a high-impact brand identity, with more than 300 designs developed and technical artwork finalized. The ByMariana method prioritized full integration between the physical point of sale and digital communication:
- Visual Identity: Logo, exclusive mascot (“Palanquinha Kutonoca”), and brand identity system.
- Signage and Architecture: A 50-meter-long facade, interior signage, and perforated panels for large windows.
- POS Materials: Bags premium, personalized gift wrap, tags, vouchers, stickers, stamps, and box for sale.
- Mass Communication: Billboards, gable signs, illuminated signs (light bulbs), flyers, and inserts.
- Digital and TV: Online store design, more than 60 social media posts, and a 2D animated TV spot.
- Campaigns: Special branding for Christmas and high-volume promotional campaigns.
Conquest and Transformation: ByMariana’s work established Kutonoca as a brand with high perceived value, boosting its market presence through world-class execution. The standardization of the experience—from employee uniforms to the 50-meter-long storefront—created a visual unity that transformed consumers’ perception of the brand. The result was a project that raised the bar for local retail, demonstrating that strategic visual positioning is the most solid asset for a business’s long-term sustainability.
